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 Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant :: 1591396190
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| Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth. Such strategic moves—which the authors call “value innovation”—create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future. Editorial Descriptions are usually submitted by the manufacturers, publishers and authors. Contact us if you are one of them, and wish to change the above description. |
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Author: Guest
Much of the theories and methods described in the book have been covered in listless marketing books.
The line graphs that the argument is based on is based on an arbitrary positioning of the different factors along the chart. You can make any companies look like one that has opened up a so-called "blue ocean of uncontested market space" on the line graphs by simply moving the factors along the line.
Secondly, the survey / research cited never offers clear definition of key terminologies used, no clear explanation on how the research sample was chosen and no clear list of when or where that research actually took place.
It is a book that is written to wow readers with a pleasing visual image with contents that are recycled from past marketing books and arbitrary use of statistics that will not even hold on an academic level.
A total waste of money.
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Author: Guest
Blue Ocean Strategy is described as the creation of new markets; where market space is uncontested; where the competition becomes irrelevant; and where the tendency to engage in value-cost trade-off is broken. It was written by W. Chan Kim and Renee Mauborgne.
The book takes the reader through a descriptive analysis of the Blue Ocean Strategy. However, I feel it fails to make a convincing case for maintaining a competitive advantage in the long run, even though it attempts to do so in its conclusion "The sustainability and Renewal of Blue Ocean Strategy". For example, it defends the Blue Ocean Strategy by demonstrating how CNN and its 24 hour news business model, was ridiculed by the major networks as an unsustainable business model. The authors point out that "ridicule does not inspire rapid imitation". Perhaps they are right, but for how long? A few years later we now have MSNB, CNBC and the new ratings king, for now anyway, Fox News. You could make a point that Fox News actually benefited from NOT being the Blue Ocean innovator.
Also, the risks of the Blue Ocean Strategy are not discussed extensively. There is something to be said about joining a crowded market (red ocean) and competing by improving the value proposition minimally. Most business people dream of creating this elusive "Blue Ocean" where there is no competition, however, I would venture to speculate that for every successful blue ocean strategy there are hundreds of failures that could have had a better result had they decided to compete in an established market.
We all admire the Blue Ocean creators for their vision and value to the marketplace and this book describes some of the advantages of creating such an enterprise quite well. The authors do get you thinking creatively and they do a fabulous job analyzing their Blue Ocean companies and how they broke from the status quo by their focus on value innovation.
Blue Ocean has made it into the vernacular of the business world. I am surprised how often I have heard and used this term to describe the creation of a new market.
Enjoy!
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Author: Guest
This book is a very accessable tool for devleoping strategy in the new economy. It is worth every penny!
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Author: Guest
This book explains how we can innovate systematically. I attended Prof Kim's speech at INSEAD and he is absolutely phenomenal. Though not immediately apparent, we can apply these concepts to our lives also.
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Author: Guest
This is definitely my top-rated business book this year. The authors present a clear case for creating a market space in which competition is irrelevant and they give us practical exercises to help us. I have already used Blue Ocean Strategy with a couple clients and find it to be a great tool for moving through the "talk" stage of ideas and into execution.
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