Broccoli and Desire: Global Connections and Maya Struggles in Postwar Guatemala

Product ID: 588193

Release Date: 2006-06-13
Publication Date: 2006-06-21
Author(s):Edward F. Fischer
Edition: 1
Binding: Paperback
Number of Pages: 224
Publisher: Stanford University Press
ISBN: 0804754845
ISBN13: 9780804754842

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SKU	0804754845
Weight	0.25 Kgs
Price:	HK$202.00

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Product Description

This book takes a surprising look at the hidden world of broccoli, connecting American consumers concerned about their health and diet with Maya farmers concerned about holding onto their land and making a living.

Compelling life stories and rich descriptions from ethnographic fieldwork among supermarket shoppers in Nashville, Tennessee and Maya farmers in highland Guatemala bring the commodity chain of this seemingly mundane product to life. For affluent Americans, broccoli fits into everyday concerns about eating right, being healthy, staying in shape, and valuing natural foods. For Maya farmers, this new export crop provides an opportunity to make a little extra money in difficult, often risky circumstances. Unbeknownst to each other, the American consumer and the Maya farmer are bound together in webs of desire and material production.

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Broccoli and Desire: Global Connections and Maya Struggles in Postwar Guatemala :: 0804754845

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