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Dynamics of Mass Communication : Media in the Digital Age with Media World CD ROM and PowerWeb :: 0072974958

Dynamics of Mass Communication : Media in the Digital Age with Media World CD ROM and PowerWeb
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Product ID: 100660

Publication Date: 2004-05-28
Author(s):Joseph R Dominick
Edition: 8
Binding: Paperback
Number of Pages: 494
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
ISBN: 0072974958
ISBN13: 9780072974959

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SKU 0072974958
Weight 1.02 Kgs
Price: HK$5045.00

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Description

Product Description
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.

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