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Follow the Other Hand: A Remarkable Fable That Will Energize Your Business, Profits, and Life :: 0312357931

Follow the Other Hand: A Remarkable Fable That Will Energize Your Business, Profits, and Life
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Product ID: 760252

Release Date: 2006-10-03
Publication Date: 2006-10-03
Author(s):Andy Cohen
Binding: Hardcover
Number of Pages: 192
Publisher: St. Martin's Press
ISBN: 0312357931
ISBN13: 9780312357931

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SKU 0312357931
Weight 0.34 Kgs
Price: HK$184.00

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Description

Product Description
When Jonathan West tells people he is in the oil business he likes to watch them silently count the dollars he's worth. But Jonathan isn't running ExxonMobil or Chevron--he's in the olive oil business. It's a family business and it's facing a crisis: Its mom-and-pop customers are disappearing and the big supermarkets are a threat. The business is troubled and needs an urgent reinvention.

So what does Jonathan do? He engages the services of a consultant who is considered a magician. Literally. The magician takes Jonathan and his team on a journey of creativity and innovation that helps them to revive and energize their entire business strategy. Together they learn how to abandon old assumptions and discover creative new solutions to business. And they learn a magic trick or two along the way.

So will you.

Editorial Descriptions are usually submitted by the manufacturers, publishers and authors. Contact u s if you are one of them, and wish to change the above description.

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