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How to Make It Big as a Consultant :: 0814470734

How to Make It Big as a Consultant
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Product ID: 673222

Publication Date: 2001-05-15
Author(s):William A. Cohen
Edition: 3rd
Binding: Paperback
Number of Pages: 336
Publisher: AMACOM
ISBN: 0814470734
ISBN13: 9780814470732

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SKU 0814470734
Weight 0.54 Kgs
Price: HK$144.00

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Description

Product Description
With over 70,000 copies in print--this is the classic guide to success in the demanding world of consulting.

A consultant is an entire company all rolled up into one person! A consultant acts as marketer, salesperson, subject expert, legal adviser, accountant, negotiator, and more! In other words--consultants need help!

That's why HOW TO MAKE IT BIG AS A CONSULTANT keeps selling and selling. Written by a veteran consultant (with hundreds of consulting engagements to his credit), this up-close-and-personal guide is filled with highly-focused, detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career.

Completely updated, the third edition includes new chapters on how to do effective research, and how the Internet can provide a multitude of business opportunities. All the basics that make this book a favorite are still included, such as how to:

* Understand what clients think they need (and analyze if it's what they really need) * Market the business--both directly and indirectly * Create the structure for an assignment (proposals, pricing, contracts, scheduling) * Solve clients' problems (using the Harvard Case Study Method) * Structure and run the business (all the legal, tax, and insurance issues) * Grow and evolve to become an outstanding consultant--one that clients turn to again and again.

Editorial Descriptions are usually submitted by the manufacturers, publishers and authors. Contact u s if you are one of them, and wish to change the above description.

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