|
Persuasive Technology: Using Computers to Change What We Think and Do (The Morgan Kaufmann Series in Interactive Technologies) :: 1558606432
Description
| Product Description |
|
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumersanyone who wants to leverage or simply understand the persuasive power of interactive technologywill appreciate the compelling insights and illuminating examples found inside.
Persuasive technology can be controversialand it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologiesEditorial Descriptions are usually submitted by the manufacturers, publishers and authors. Contact us if you are one of them, and wish to change the above description. |
Reviews
Customer feedback
|
|
Voting |
|
|
|
|
|
|
Author: Guest
This seems to be a converted thesis to book, not the worst job but certainly without much effort. I'm not surprised its not in stock.
|
Author: Guest
This book changed me. I have started to view my experiences using computers in new ways. I have to admit that Fogg is right: Most computing experiences -- especially those online -- are designed to influence us in some way. At first this really bothered me. But then I accepted persuasive technology as a growing reality and began to be a smarter user.
While website designers will likely find "Persuasive Technology" most useful, I think this book should be a required text in college courses on literacy, such as freshman English. The book is easy to understand yet insightful. And I say it's a matter of literacy because understanding how web sites and computers influence is a critical form of literacy today and into the future.
I found the book somewhat lacking in one respect. Fogg devotes only one chapter to the impact of cell phones and mobile devices. I wanted more. This is a small critique. On the whole this book is terrific. It brings together information I've never seen elsewhere (and I read a lot). I believe everyone who cares about technology or our emerging society should pay attention to this important work.
|
Author: Guest
This is the second book I have decided to review. I have decided to do so inorder that others may avoid my mistake. The book is banal. It goes on and on, creating category after category of needless taxonomies. Nothing even slightly new or interesting. Additionally it suffer the problem of all "internet" books. It was hoplessly outdated by the ime it hit thw shelves. Someone exceptionaly tiresome wrote a phd thesis, invented jargon and then decided to turn it into a book.
|
Author: Guest
An excellent introduction to CAPTology, the study of Computers As Persuasive Technologies. Fogg takes us through the core principles (42 in all) of using computers as persuasive agents, and the research he and others have done which underpins those principles. In the process he provides a fascinating look at cutting-edge and potential future applications of computer and mobile technologies (such as location-linked reminder systems) that could enhance our lives. However, he does not dismiss the darker uses of the technology and the very real ethical issues it raises. Towards the end of the book, he argues that studying computer-human persuasion can provide new insights into human-human persuasion, and the crossover in many of the principles discussed is readily apparent. I took away from this book a new awareness of how systems used in my organisation could be enhanced to make things better for our customers, as well as a deeper understanding of persuasion in general. I would also recommend "The Media Equation", which discusses some of the same issues as well as similar issues related to television.
|
Author: Guest
Dr. Fogg makes several critical points that are essential to improving the US healthcare system, particularly in the area of preventative disease:* Computers offer an advantage over traditional persuasive media because they are interactive.
* As a tool, computers can be persuasive by making target behavior easier to do.
* Leading a user through a process aids in persuasion.
* Persuasive technologies often perform calculations or measurements that motivate.
* As a medium, a computer will be persuasive if it allows users to explore cause-and-effect relationships.
* Computing technologies that help people rehearse a behavior can be persuasive.
* Persuasive technologies can provide users with vicarious experiences that motivate them to change their behavior.
* By rewarding people with positive feedback, computers act as persuaders.
* Persuasive technologies often model a target behavior or attitude.
* Computers that create a relationship with the user and provide social support are effective persuaders.
|
Send to Friend
Send to friend
|
|
