Product Description (Source: NBD):
Written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author's information in a logical, convenient format.
About Author (NBD):
A graduate of Cambridge University who also studied philosophy and psychology at the University of Oxford, Evgenii Prussakov is a well-known affiliate marketing expert, international speaker, blogger and regular contributor to a number of the industry's magazines (including Website Magazine, FeedFront, Visibility, Revenue Performance and others). He holds numerous affiliate marketing awards, and is currently working on his doctorate residing in Virginia with his wife, Elena, and their daughter, Anastasia.