Success as a Real Estate Agent For Dummies (For Dummies (Business & Personal Finance))

Product ID: 109942

Publication Date: 2006-07-12
Author(s):Dirk Zeller
Binding: Paperback
Number of Pages: 366
Publisher: For Dummies
ISBN: 0471799556
ISBN13: 9780471799559

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SKU	0471799556
Weight	0.56 Kgs
Price:	HK$176.00

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US Warehouse 1	6 item(s) available	2nd December 2008 (Tue)
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Product Description

Features proven, effective strategies for better prospecting and lead generation

Learn key skills and get on track for a successful career

Whether you're new to real estate or an old pro, Success as a Real Estate Agent For Dummies shows you how to become a top-performing agent. This hands-on guide will teach you all the best tricks of the trade, including tried-and-true tactics and fresh ideas for finding more and better prospects — and closing more sales!

Praise for Success as a Real Estate Agent For Dummies

"Get ready for real estate training camp. Finish a winner! "
—Blanche Evans, editor, Realty Times

"Solid, practical advice from one of the most dynamic coaches in real estate today."
—Stefan Swanepoel, thirteen-time author and CEO of RealtyU Group, Inc.

Discover how to Master the art of prospecting Research and understand your market Develop the key skills of an agent Find the perfect agency for you Manage and maximize your time

Editorial Descriptions are usually submitted by the manufacturers, publishers and authors. Contact us if you are one of them, and wish to change the above description.

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Author: Guest
Singularly the best "self help" book for real estate agents I have read. This book contains virtually everything an agent must implement to be successful in real estate in today's changing marketplace.

Author: Guest
The title says it all,"...For Dummies." Dirk Zeller puts it into perspective. When we receive our license, walk into the office of our choice, pay to create an image, what next?

Many agents and REALTORs have made the same mistakes as our collegues. This book teaches not to make those mistakes, and is a comprehensive guide as to what to do.

If one wants to make a career with real estate, I strongly recommend this book.

Also suggest "The Little Red Book of Selling"

Author: Guest
From the opening cheat sheet to the last top ten list in this book on ten best web sites for real estate agents. This booked is packed with quality information and value. From the first chaper on Discovering the Skills of a Successful Agent to the last chaper Maximizing Your Time you will not be able to put this book down like I couldn't.

It was obvious through every page of this book that the author not only was an expert in selling real estate successfully himself as confirmed by his bio of selling 150 homes annually while only working on Monday - Thursday to do it. I was also clear that he has coached and trained a large number of agents to become Successful agents.

I loved the chapter on researching and understanding the marketplace. He teaches a couple of techniques to really track and understand the marketplace and how to use them to attract and secure new buyers and sellers. Before this book I had no idea of the power a few of these tracking and simple research techniques he demonstrates and neither did my broker when I asked him.

In the chapter on prospecing it lays out the how's, where's and why's of prospecting for new business and lead generation. He also shares how to list For Sale by Owner and expired listings complete with tracking systems, scripts, things to send them via marketing.

Chapter 6 Mining Your Databse for Referrals is priceless. I learned so much about how to ask for referrals. The scripts to use in the asking for business. He also shares how to take a referral to what he calls a higher level getting the person giving the referral to help you "improve" the referral by asking them questions about the person they are referring, approval of using there name, and even calling the referral on your behalf. This chapter alone was worth the money for the book.

The author, Mr Zeller takes you through open houses from selecting the right home criteria, to marketing, to set up the day of the open house to conducting and securing the names of the vistiors. The chapter on doing a quality listing presenation is outstanding. I learned the questions to ask before hand. He gives you a structure or agenda he calls it for the presentation. Along with how to separate youself from the other agents through your services. In addition I learned home pricing strategy to insure that my listing will sell. How to talk with the seller since most want more for the home than it is worth.

The book goes through staging the listing with checklists, marketing myself online and my properties, negotiating contracts and closing them, postioning yourself in the marketplace and against other agents, keeping clients for life with check lists on how to service your clients.

The chapter on maximizing your time was awesome! I know the value of my time and how best to get paid well for the time I invest in my business.

This book is really the turning point for my real estate career. I only wish that it had been available earlier in my career. It is a must read for any agent not just a new agent. It is the best money that I have spent in my career thus far!!

Success as a Real Estate Agent For Dummies (For Dummies (Business & Personal Finance)) :: 0471799556

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