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Ted Levitt on Marketing :: 1422102068

Ted Levitt on Marketing
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Product ID: 313699

Publication Date: 2006-06-23
Author(s):Ted Levitt
Edition: 1
Binding: Paperback
Number of Pages: 226
Publisher: Harvard Business School Press
ISBN: 1422102068
ISBN13: 9781422102060

Details
 
SKU 1422102068
Weight 0.34 Kgs
Price: HK$200.00

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Description

Product Description
Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services. Now, managers can have access to the best of Levitt's thinking over the last five decades in Ted Levitt on Marketing. Framed by a new introduction, this book features seminal articles, including "Marketing Success Through Differentiation," "The Globalization of Markets," "After the Sale Is Over," and "Marketing Myopia." A must-have resource for managers and marketers in any industry, this Harvard Business Review Paperback book is filled with big ideas and practical tools for creating and sustaining a company's competitive edge.

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