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The Art of the Start : The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (1591840562)
Description
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| What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start. Editorial Descriptions are usually submitted by the manufacturers, publishers and authors. Contact us if you are one of them, and wish to change the above description. |
Reviews
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Author: Guest
This book was not only one of the more informative business books I've read, but it was very humourous. Mr. Kawasaki has a wonderful style.
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Author: Guest
I was disappointed - the sub-title is 'the time-tested, battle-hardened guide for anyone starting anything' - however this is not a true reflection of the contents. The book is aimed at people starting a company or organisation. I was hoping it would be more about motivational techniques for people trying to start other projects - the title suggested that to me. There were some useful items in it nonetheless, and no doubt people starting a company would possibly find it a good resource, but if you want to start anything else, then read Jack Canfield's 'The Sucess Principles' which is a better all-round resource !
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Author: Guest
I love this book. If there's an enterpreneur somewhere, sleeping inside you, this book is going to ring the alarm bell that wakes him up and get's him going.
Guy Kawasaki has a great style of writing and a whole lot of experience worth sharing.
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Author: Guest
Guy Kawasaki provides a direct (almost in your face) style that gets to the point very quickly. From his top ten presentations to bottom up forecasting, he clearly articulates the critical success factors and then gets out of your way. From my personal reference of two startups, his advice holds true and I recommend buying it if you have not been through a startup process in a leadership position. However, for those that have been through it, this book may only provide some simple reminders of what's important.
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Author: Guest
Brilliant, BUY IT, learn from it. This book covers all the major stumbling blocks to growing a business from capital raising to giving a presenation. Whilst it should not be the only start-up book in an arsenal, it is almost certainly the best start.
Combining an easy-to-read writing style with some real life experience, Kawasaki has written one of the best business books available at the moment.
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