Product ID: 763779

Publication Date: 2005-03-29
Author(s):Kenneth Clow
Edition: 1
Binding: Paperback
Number of Pages: 213
Publisher: Routledge
ISBN: 0789022117
ISBN13: 9780789022110

Details


SKU	0789022117
Weight	0.36 Kgs
Price:	HK$384.00

Stock Details and Delivery


Warehouse	Stock	Estimated Delivery Date
Hong Kong	No item(s) available
US Warehouse 1	No item(s) available
US Warehouse 2	No item(s) available
On Order	No item(s) on order

Options


Quantity	Sorry, this product is out of stock and cannot be ordered.

When will you get your order:

Products in our Hong Kong warehouse are delivered within 2 business days. Click here to list items in stock, or consider sending a gift certficate if you're looking for last minute gifts.
Items in stock in our US warehouses will be delivered around the displayed dates.

Description

Product Description

At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide!

As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry.

The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising.

Some of the terms and concepts in the Concise Encyclopedia of Advertising include:
advertising appeals
evaluation criteria of advertising
Internet advertising
magazine advertising
television advertising
advertising campaign management
sponsorship marketing
and many more!The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

Editorial Descriptions are usually submitted by the manufacturers, publishers and authors. Contact u s if you are one of them, and wish to change the above description.

Reviews

Customer feedback

Product rating

Voting

Customer Reviews

There have been no reviews for this product.

The Concise Encyclopedia of Advertising :: 0789022117

Description

Reviews

Customer feedback

Send to Friend

Send to friend