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In the worldwide bestseller The Innovator's Dilemma, Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do-focus on pleasing their most profitable customers-leaders were paving the way for their own demise. How? By ignoring "disruptive technologies"-new, cheaper innovations that initially target small customer segments but evolve to displace the reigning product.

Now, Christensen and coauthor Michael E. Raynor cut the Gordian knot of the "innovator's dilemma" with The Innovator's Solution. This groundbreaking book reveals that innovation is not as unpredictable as most managers have come to believe. While the outcomes of past innovations seem random, the process by which innovations are packaged and shaped within companies is very predictable. By understanding and managing the forces that influence this process, companies can shape high-octane business plans that create truly disruptive growth.

Drawing on years of in-depth research and using new theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovations, and show managers how to tailor their strategies to the changing circumstances of a dynamic world.

Comprehensive yet practical, The Innovator's Solution is an actionable prescription for innovation-driven, profitable growth.

"A good business book makes managers stop and think. A great business book teaches managers how to stop and think. This is a great book. It is hard to imagine an executive team that would not benefit from devoting an entire day to discussing it."

-Geoffrey Moore, Chairman and Founder, TCG Advisors, and author, Crossing the Chasm and Living on the Fault Line

"In The Innovator's Solution, Christensen and Raynor address the holy grail of all organizations: how to generate growth and sustain it over long periods. Avoiding the temptation to provide simplistic formulas, they guide the reader through carefully constructed frameworks that teach how to think about the issues that limit-and provide-growth to organizations."

-Dr. Andrew S. Grove, Chairman of the Board, Intel

"Christensen and Raynor have done a superb job of creating a framework for helping to understand the industry dynamics and for planning your own growth alternatives."

-Pekka Ala-PietilÃ¤, President, Nokia Corporation

"Singapore, as a small nation, needs to be innovative and sensitive to disruptive changes more than other countries. Christensen and Raynor have provided an excellent framework to reduce the randomness of the innovation process. This framework will help in our effort to nurture an environment conducive for enterprises to create and capitalize on disruptive innovations."

-Teo Ming Kian, Chairman, Singapore Economic Development Board

"The Innovator's Solution goes directly to the heart of why large companies have failed to sustain innovation. Christensen and Raynor have a deep insight into the challenges that innovative companies face, and they propose practical, realistic solutions to the dilemmas of innovation. This book will be extremely useful to all managers who are committed to using innovation to sustain their growth."

-Bill George, former Chairman and CEO, Medtronic, Inc.

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Author: Guest
Already a business classic, this book does not disappoint. Picking up from where the 'Innovator's Dilemma' left off, Christensen and Raynor examine in detail the barriers towards innovation and growth. Perhaps surprisingly, the concepts discussed are as applicable to large enterprises as they are to one man startups. The problem is one and the same - enterprise readers will learn about the pitfalls of institutionalized processes and sustaining innovation; startup teams will learn how to position their products for future success. Whether you are an aspiring entrepreneur, or a high-ranked executive, 'Innovator's Solution' should be at the top of your reading list.

Author: Guest
Exceptional. Who wants their customers to rave about their products and services? Who wants to know "exactly" what your customers need? Who wants to experience revenue growth for their company? If you answered yes to these then the "Innovator's Solution" is a MUST READ. Clayton Christensen and Michael Raynor have taken us back to the fundamental issue facing a company... that being "what job does my product or service satisfy?" Moving away from features, advantages and benefits and back to the basics of so-what-can-you-do-for-me will bring value to anyone tasked with the duty of using innovation to drive revenue growth. CEO's... read on!

Author: Guest
This is a well researched and informative book that I read after reading "The Innovator's Dilemma" by Christensen. This book answers the questions raised in the first book. I therefore strongly recommend reading the "The Innovator's Dilemma". The books are complementary and outstanding. Christensen and Raynor explains so eloquently and compellingly, the problem of managing and sustaining growth as large companies suffer from the problem of "stalling" since innovations that address small markets get eliminated in the resource allocation process. Conventional market research methodologies are often unable to reveal the potential for markets that do not exist. Disruptive innovations are targeted at exploiting the markets of products that are "good enough" or are competing against "non consumption".

The book provides solution frameworks for design, manufacturing, distribution, organizing and financing of successful strategies of disruption. This book identifies the processes that create winning innovations and the strategies that can be applied in your own project. References at the end of each chapter provide you with useful and insightful sources for further reading should you wish to pursue this subject further. The researcher made good use of these references in piecing together their theories. The authors reinforce their arguments, claims and solutions with real-life examples from many different companies including IBM, Sony, AT&T, Microsoft, and others.

This book focuses on new product ideas at big enterprises and how they should be effectively pursued. When there is no current market for these innovative products and hence no customer base, these technologies are called disruptive. The authors explain how innovation can be a predictable process that can result in sustainable and lucrative growth. They identify the factors that result in poor judgment by managers and present their ideas and a new framework to help product developers to timely create viable and profitable disrupting-technology that meets the needs of the market.

I recommend this book to managers who are interested in cutting edge innovative solutions. This book should be helpful to define a strategy to form the idea into a commercially viable product or service. This book is excellent reading if you wish to understand the forces that can drive or hinder a firm's growth with numerous real-life examples throughout the book.

Author: Guest
A key point in "The Innovator's Solution" is that financial markets relentlessly pressure companies to grow, and to keep growing faster and faster. Yet, considerable evidence exists that once a company's core business has matured, the pursuit of new platforms for growth entails daunting risk - roughly only 10% succeed over more than a few years - thus providing an above average increase in shareholder returns, and often the effort causes the entire corporation to crash. (Twenty-eight percent of those that stall lose 78% of their market capitalization; most of the rest also incur significant, though lesser, losses.)

AT&T is used as an example of what can go wrong. After the '84 mandated divestiture of local phone services, its first attempt at growth was based on the widely shared view that computer systems and phone networks were going to converge. AT&T first tried building its own computer division, achieving at best, losses of at least $200 million/year. It then acquired NCR, but sold it in '96 for a loss of over $6 billion alone, and $10 billion for the total computer venture. AT&T then tried wireless (lost another $5 billion), and broadband (lost another $40 billion).

Incremental innovations are likely to be used by established, leading firms to reinforce their dominance. In computers, G.E., Honeywell, RCA, and AT&T could not muscle in on IBM - that required the disruptive innovation of PCs brought by others. Likewise, IBM and Kodak couldn't beat Xerox at copying - Canon did that via its disruptive table-top.

In disruptive circumstances, the entrants are likely to defeat the incumbents because industry leaders are always motivated to go up-market and almost never motivated to defend small new/low-end markets that new entrants find attractive.

"The Innovator's Solution" uses minimills to illustrate the point. Minimills worked their way up from rebar in several cycles (angle iron, structural steel, sheet steel) that each ended with price/profit collapse after the last integrated producer left the market. The integrated mills were motivated to flee, and the minimills were forced to go up-market to escape their own fierce competition. Toyota et al vs. G.M., Ford, and Chrysler provides another example.

Finally, Christensen and Raynor offer organizational suggestions for nurturing successful disruptive technology development within large firms.

An excellent and insightful book.

Author: Guest
This book was used as additional reading for Technology MBA Course. This book was very insightful and valuable. All important things to consider as one looks at properly growing your company.

The Innovator's Solution: Creating and Sustaining Successful Growth :: 1578518520

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