A practical and entertaining guide that will help anyone supercharge their communication skills and consistently make a positive impression on others, The "It" Factor gives readers the tools -- and confidence -- they need to take charge of any conversation, meeting, or networking encounter. Readers will learn how to:

* communicate ideas so skillfully that people sit up and take notice

* become instantly memorable

* hold on to people's attention longer

* make stronger connections

Filled with practical techniques and powerful insights, The "It" Factor will help anyone take center stage and achieve the results they've always desired.

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