In this book, Joel Comm explains step-by-step how business owners can reap these benefits of Twitter, from signing up and building a page, to sending effective messages (“tweets”) in order to build a brand, to implementing a successful blog strategy that is Twitter-driven. Included are case studies of some of Twitter’s greatest success stories, which can be easily duplicated.

Editorial Descriptions are usually submitted by the manufacturers, publishers and authors. Contact u s if you are one of them, and wish to change the above description.