Frenemies: The Epic Disruption of the Ad Business (and Everything Else)

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Buy now to receive the product on estimated date: 30th October 2018 (Tue).

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US Warehouse 1  US 1 36 30th October 2018 (Tue)

Synopsis:

Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl...

Product Details

  • Published Date: 2018-06-05
  • Pages: 368
  • Weight: 0.59 Kg
  • Reading Level: General (US: Trade)
  • Book Type: Popular Culture & Media: General Interest
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